These guidelines outline a targeted marketing strategy to promote a new smarter loan application feature, focusing on the key benefit of eliminating tedious forms.
No. More. Forms. The smarter loan application
The core message is simple: "No more forms." This should be the central theme across all marketing channels.
Core Benefit: Focus on saving time and the ease of the application process.
Key Phrases: Use concise and powerful phrases like:
The Smarter Loan Application
Say goodbye to long forms. Say hello to faster loans.
Loans without the hassle.
We’ll do the paperwork for you.
This campaign will use a multi-channel approach to reach a broad audience.
Social Media Ads:
Apply Smarter: A caption-focused ad that highlights the time-saving benefit.
Save time with our NEW Auto-Completion Feature.: An ad featuring a snapshot of the new auto-completion tool in action.
NO. MORE. FORMS.: A bold, direct ad with a strong caption that emphasizes the convenience of document uploads.
Video Content:
What If You Never Had to Fill Out Another Form Again?: A short, high-impact video that compares the old, traditional form-filling process with the new auto-filled version.
Instructional Video: A clear, step-by-step video demonstrating how the new feature works and how easy it is to use.
Google Campaign (Headlines):
Use direct, benefit-oriented headlines to capture interest in search results.
Applying Just Got Easier
Hate Forms? We Fixed It.
Upload Documents, Get a Loan—It's That Easy
New Auto-Completion Tool: Loans Without the Hassle
Email Blast:
Use a captivating subject line, such as "No more forms? Yes, Please!", to encourage a high open rate.
The email content should clearly explain the new feature and its benefits.
Public Relations (PR):
Announce the launch of the "smarter loan application" to relevant news outlets and financial publications. Highlight the innovative technology and how it improves the customer experience.