Version 1.0
Prepared by: @Lorraine Sebata
Approved by: @Davinia Munroe
Review date: 2025-08-20
Next review date: 2026-08-20
This policy applies to all employees, agents, contractors, and third parties acting on behalf of Easyterms who are involved in sales, marketing, advertising, and customer communication.
This Sales and Marketing Policy outlines Easyterms' commitment to conducting all sales and marketing activities in a professional, ethical, and transparent manner. Its purpose is to ensure that all customer communications are accurate, honest, and aligned with our mission to serve the financial needs of our community responsibly, while also ensuring compliance with all applicable laws and regulations.
This policy applies to all employees, agents, contractors, and third parties acting on behalf of Easyterms who are involved in sales, marketing, advertising, and customer communication. It covers all products, services, channels, and campaigns.
All sales and marketing activities must be conducted with the highest standards of integrity, professionalism, and respect for customers and the community. Employees must not engage in misleading, deceptive, or coercive practices.
All product and service information provided to customers, whether in marketing materials or during a sales pitch, must be clear, accurate, and complete. This includes full disclosure of interest rates, fees, repayment terms, and any other conditions. The company is committed to avoiding hidden fees or deceptive pricing.
The collection, use, and storage of customer data for marketing purposes must be compliant with the Customer Data Privacy Policy. Customer information shall not be shared with third parties without explicit consent.
All advertising and promotional materials must be reviewed and approved by the Marketing Manager before public dissemination. Materials must be factual, non-discriminatory, and avoid any content that could be considered offensive or irresponsible.
Sales and marketing efforts will promote responsible lending and financial literacy. Employees should not encourage customers to take on loans they cannot afford. Customer-facing staff should be trained to identify signs of financial distress and provide appropriate guidance in line with company policy.
All sales and marketing activities will be monitored to ensure compliance with this policy. Any concerns or potential violations must be reported to the appropriate supervisor or department head.
Board of Directors / Senior Management: Overall responsibility for approving and overseeing the Sales and Marketing Policy.
Marketing Department: Responsible for developing, implementing, and maintaining this policy and all related procedures, as well as creating and approving marketing materials.
Communications Team / Finance Officers: Responsible for understanding and adhering to this policy in all customer interactions, ensuring clear and honest communication about products and services.
All Employees: Responsible for understanding and supporting the company's ethical sales and marketing standards.
This policy will be reviewed at least annually, or more frequently if there are significant changes in laws, regulations, business operations, or identified risks.